# Butter Payments

> Butter Payments’ machine learning technology optimizes failed payment recovery from involuntary churn of subscription merchants, leading to 5%\+ ARR growth\.

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## Pages
- [Newsroom](https://www.butterpayments.com/company/newsroom/)
- [Recover](https://www.butterpayments.com/solution/recover/)
- [Legal](https://www.butterpayments.com/legal/)
- [Outreach Addendum](https://www.butterpayments.com/outreach-addendum/)
- [Privacy Policy](https://www.butterpayments.com/privacy-policy/)

## Posts
- [How Curology Optimizes LTV to Drive 2x Revenue](https://www.butterpayments.com/resources/webinars/how-curology-optimizes-ltv-to-drive-2x-revenue/): 50 min
- [Stop involuntary churn: 3 proven fixes for pet brands](https://www.butterpayments.com/guides/subscription-growth/stop-involuntary-churn-pet-brands/)
- [Dispelling 5 common payment recovery myths](https://www.butterpayments.com/guides/payment-trends/payment-recovery-myths/)
- [Expert analysis: 5 payments trends shaping the fitness and health industry](https://www.butterpayments.com/guides/payment-trends/payments-trends-shaping-the-fitness-and-health-industry/)
- [Evaluation: 10 questions to ask your next payment recovery solution](https://www.butterpayments.com/guides/subscription-growth/payment-recovery-evaluation-questions/)

## Glossary Items
- [Payment recovery](https://www.butterpayments.com/glossary/payment-recovery/): Payment recovery is the process of reclaiming outstanding or missing debt from customers\. It can involve contacting customers directly and using a payment recovery solution\.
- [Predictive modeling](https://www.butterpayments.com/glossary/predictive-modeling/): Predictive modeling is the use of statistical methods and machine learning to analyze historical data and forecast the likelihood of future outcomes\.
- [Involuntary churn](https://www.butterpayments.com/glossary/involuntary-churn/): Involuntary churn—also called accidental churn—occurs when a legitimate payment transaction fails and a subscriber’s recurring order is canceled despite wanting to stay subscribed\.
- [Dunning](https://www.butterpayments.com/glossary/dunning/): The process of communicating with a customer to collect a payment that is due or past due\.
- [Chargeback](https://www.butterpayments.com/glossary/chargeback/): A chargeback occurs when a bank reverses funds from a merchant back to a customer after a successful payment dispute\. 

## Customer Stories
- [How Perlego recovered 76% more revenue from failed payments with Butter](https://www.butterpayments.com/customer-stories/perlego-recovers-revenue-from-failed-payments/)
- [How an EdTech platform decreased overall churn by 20%](https://www.butterpayments.com/customer-stories/how-an-edtech-platform-decreased-overall-churn-by-20/)
- [Wyze boosts recovered subscription revenue by 50% with Butter in 8 months](https://www.butterpayments.com/customer-stories/wyze-boosts-recovered-subscription-revenue-by-50-with-butter-in-8-months/)
- [Telehealth brand improves continuity of care with Butter by reducing involuntary churn](https://www.butterpayments.com/customer-stories/telehealth-brand-improves-continuity-of-care-with-butter-by-reducing-involuntary-churn/)
- [UrbanSitter boosts recurring revenue from failed payments by 8% with Butter](https://www.butterpayments.com/customer-stories/urbansitter-boosts-recurring-revenue-from-failed-payments-by-8-with-butter/)

## Categories
- [Disputes \& Chargebacks Guides](https://www.butterpayments.com/guides/disputes-chargebacks-guides/)
- [Payment Trends](https://www.butterpayments.com/guides/payment-trends/)
- [Payment Insights](https://www.butterpayments.com/blog/payment-insights/)
- [Career at Butter](https://www.butterpayments.com/blog/career-at-butter/)
- [Subscription Growth](https://www.butterpayments.com/guides/subscription-growth/)

## Glossary Terms
- [Failed payments](https://www.butterpayments.com/glossary_term/failed-payments/)
- [Payment recovery](https://www.butterpayments.com/glossary_term/payment-recovery/)
- [Involuntary churn](https://www.butterpayments.com/glossary_term/involuntary-churn/)
- [Dispute](https://www.butterpayments.com/glossary_term/dispute/)
- [Voluntary churn](https://www.butterpayments.com/glossary_term/voluntary-churn/)

## Optional
- [Sitemap index](https://www.butterpayments.com/sitemap_index.xml)