Health and Fitness
Sustainable growth is a marathon, not a sprint
Boost LTV, drive ARR, and stay in the game longer with Butter

TRUSTED BY LEADING HEALTH AND FITNESS COMPANIES






Drive 10%+ ARR growth by reducing failed payments

Increase top line ARR
Minimize involuntary churn due to failed payments and drive more revenue.

Keep subscribers longer
Maximize your LTV by reducing easily preventable churn.

Unlock business stability
Bring in more reliable recurring revenue. Stabilize cash flow and scale confidently.
All gain. No pain.
The annual churn rate among health and fitness subscribers is nearly 40%—the highest among subscription categories. Butter’s AI- and machine-learning-powered technology recovers failed payments in fewer retries, keeping your hard-earned subscribers from churning.

Machine learning models tailored to your business
Using your unique business model, dunning parameters, and payment stack, Butter creates a customized, self-optimizing machine learning solution that turns data into dollars.
Extensive expertise at your fingertips
Payments are complicated—that’s why we hire the best. 82% of Butter employees are technical, and 35% are machine-learning engineers or data scientists. Spend more time on your core business, and save millions in hiring costs.


No stress, turnkey integrations
Sleep better and save development resources with Butter’s turnkey integrations. Have a unique setup? We’ll spot you. Combination and in-house builds are no sweat.
Top-Tier Security Standards
We ensure that customer data is always protected.
Regular Vulnerability Testing
We perform routine vulnerability assessments and penetration tests to ensure robust protection.
Certified Compliance
We hold SOC 2 Type 2 and PCI DSS Level 2 compliance while strictly avoiding access to PII data.
“Through our partnership with Butter, we have seen significant lift in the customers we recover, with each customer translating to 2x more revenue. When saving a customer from involuntary churn, their LTV also increases because they will have subsequent orders with you. This LTV extension is huge.”

Request a free
Payment Health Analysis
See how much revenue Butter can add to your subscription business.
Impact Assessment
Evaluate the financial impact of failed payments on your business
Retry Strategy Evaluation
Assess and improve the effectiveness of your current retry strategy
ROI from Butter
Project the revenue recovery and estimate the ROI from partnering with Butter
