Health and Fitness

Sustainable growth is a marathon, not a sprint

Boost LTV, drive ARR, and stay in the game longer with Butter

Young woman riding on a stationary bike representing health and fitness

TRUSTED BY LEADING HEALTH AND FITNESS COMPANIES


Drive 10%+ ARR growth by reducing failed payments

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Increase top line ARR

Minimize involuntary churn due to failed payments and drive more revenue.

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Keep subscribers longer

Maximize your LTV by reducing easily preventable churn.

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Unlock business stability

Bring in more reliable recurring revenue. Stabilize cash flow and scale confidently.

All gain. No pain.

The annual churn rate among health and fitness subscribers is nearly 40%—the highest among subscription categories. Butter’s AI- and machine-learning-powered technology recovers failed payments in fewer retries, keeping your hard-earned subscribers from churning.

Case Study

How MasterClass recovered 27% more revenue with Butter

How MasterClass recovered 27% more revenue with Butter
Machine learning models for payment recovery

Machine learning models tailored to your business

Using your unique business model, dunning parameters, and payment stack, Butter creates a customized, self-optimizing machine learning solution that turns data into dollars.

Extensive expertise at your fingertips

Payments are complicated—that’s why we hire the best. 82% of Butter employees are technical, and 35% are machine-learning engineers or data scientists. Spend more time on your core business, and save millions in hiring costs.

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No stress, turnkey integrations

Sleep better and save development resources with Butter’s turnkey integrations. Have a unique setup? We’ll spot you. Combination and in-house builds are no sweat.

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Top-Tier Security Standards

We ensure that customer data is always protected.

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Regular Vulnerability Testing

We perform routine vulnerability assessments and penetration tests to ensure robust protection.

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Certified Compliance

We hold SOC 2 Type 2 and PCI DSS Level 2 compliance while strictly avoiding access to PII data.

“Through our partnership with Butter, we have seen significant lift in the customers we recover, with each customer translating to 2x more revenue. When saving a customer from involuntary churn, their LTV also increases because they will have subsequent orders with you. This LTV extension is huge.”

Justin Bersuder, VP of Product at Curology, to accompany a customer testimonial on payment recovery results

Justin Bersuder

Vice President of product at curology

Request a free
Payment Health Analysis

See how much revenue Butter can add to your subscription business.

Impact Assessment

Evaluate the financial impact of failed payments on your business

Retry Strategy Evaluation

Assess and improve the effectiveness of your current retry strategy

ROI from Butter

Project the revenue recovery and estimate the ROI from partnering with Butter

Collage of graphs showing lost revenue, debit vs credit payment failures, and ARR growth

Your customers deserve Butter