About Us

We’re on a mission to end involuntary churn.

Butter helps the world’s greatest subscription companies retain their hard-earned subscribers and recover millions of dollars in revenue lost to failed payments.

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Subscription companies are losing 10%+ of revenue to failed payments…a problem we refer to as ‘Involuntary Churn’

Butter leverages patented ML models to analyze hundreds of variables and deeply understand the real-time state for any given payment, which then allows us to optimize for authorization rate. The result? 10%+ of top-line ARR growth.

Our clients include Masterclass, Fabletics, The Athletic, Athena Club, Savage X Fenty, TechStyle, Gopuff, and more.

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Our Story

Vijay, Butter’s Founder, witnessed the challenges of involuntary churn and failed payments when he led customer retention at Microsoft. A statistician, he worked with the Xbox team to solve the problem using machine learning and data science. In 2016, their new solution helped the company recover 10+ million Xbox Live subscriptions, resulting in $100M+ in recovered revenue.

After finding the same problem and building similar solutions at Dropbox & Scribd, Vijay built Butter to create and solve this large and growing market problem at scale.

Payments are the lifeblood of any economy, yet the system is old, creaky, and broken in so many ways. Butter is on a mission to end involuntary churn once and for all!