Vijay, Butter’s founder and CEO, witnessed the challenges of involuntary churn and failed payments when he led customer retention at Microsoft. A statistician, he worked with the Xbox team to solve the problem using machine learning and data science. In 2016, their new solution helped the company recover 10+ million Xbox Live subscriptions, resulting in $100MM+ in recovered revenue.
After finding the same problem and building similar solutions at DropBox & Scribd, Vijay partnered with Atomic VC to create Butter and solve this large and growing market problem.
Payments are the lifeblood of any economy, yet the system is old, creaky, and broken in so many ways. Butter is on a mission to end accidental churn once and for all!