Butter
Product

PRODUCT

Enterprise

For companies with $100M+ ARR

Scaling

For companies with $1M-$99M ARR

Dispute

Reduce chargebacks and disputes

Your payment recovery strategy needs a boost from machine learning

Read more

Customer Stories
Resources

Content

Blog
Videos
Guides & Reports

TOOLS

Integration Overview
Developers
FAQ

Top 5 payment trends for subscription businesses in 2025

Read more

Pricing
Company

Content

About Us

Learn more about Butter

Join Our Team

See what it’s like to work at Butter

Newsroom

The latest from Butter

How Butter recovers 166%+ more lost revenue than traditional payment recovery

Read more

Sign in
Sign in →Book a Consult
About Us

We’re on a mission to end involuntary churn.

Butter helps the world’s greatest subscription companies retain their hard-earned subscribers and recover millions of dollars in revenue lost to failed payments.

A group of white cards sitting on top of a green hill.A group of white cards sitting on top of a green surface.

Subscription companies are losing 10%+ of revenue to failed payments...a problem we refer to as ‘Involuntary Churn’

Butter leverages patented ML models to analyze hundreds of variables and deeply understand the real-time state for any given payment, which then allows us to optimize for authorization rate. The result? 10%+ of top-line ARR growth.

Our clients include Masterclass, Fabletics, The Athletic, Athena Club, Savage X Fenty, TechStyle, Gopuff, and more.

A close up of a white object on a blue background.A close up of a white object on a blue background.

Our Story

Vijay, Butter’s Founder and President, witnessed the challenges of involuntary churn and failed payments when he led customer retention at Microsoft. A statistician, he worked with the Xbox team to solve the problem using machine learning and data science. In 2016, their new solution helped the company recover 10+ million Xbox Live subscriptions, resulting in $100M+ in recovered revenue.

After finding the same problem and building similar solutions at Dropbox & Scribd, Vijay built Butter to create and solve this large and growing market problem at scale.

Payments are the lifeblood of any economy, yet the system is old, creaky, and broken in so many ways. Butter is on a mission to end involuntary churn once and for all!

Our Leadership

Vijay Menon

Founder + President

Sofya Pogreb

CEO

Cat Leon

Head of Strategy

Kim Tran

Head of Legal

We’re backed by world-class investors

Atomic VC
Norwest Venture Partners
Springtide logo
Transpose Platform logo

Let’s do great things together. Join the team.

Explore Open Roles
SOLUTIONS
Enterprise
Scaling
Dispute
GETTING STARTED
Customer Stories
Pricing
FAQ
RESOURCES
Blog
Videos
Guides & Reports
Developers
Integration Overview
API Reference
COMPANY
About Us
Join Our Team
Newsroom
Security
Butter

© Butter Payments 2025

TwitterLinkedin
Privacy PolicyTerms of Use