Video

How subscription brands can navigate market volatility

Magnifying glass highlighting data
Key moments
Speaker introductions
0:00
What does intentional subscription growth look like?
3:20
How should subscription brands handle high acquisition costs and a shrinking funnel?
12:00
Operational leverage: Why it’s essential for sustainable growth
18:15
Should subscription businesses be worried about subscription management apps?
22:28
Essential KPIs for subscription-focused merchants
28:50
How to navigate the FCC’s new “click-to-cancel” regulation
32:48
How valuable are short-term, steep discounts to attract subscribers?
37:22
Branded apps: Should merchants prioritize them?
40:44
How can brands thrive in 2025?
44:32
When should you pull the plug on a new product
48:14
Best practices to reward loyal subscribers
51:18

2025 is a year of change for subscription-focused businesses. In this panel, four top subscription experts tackle today’s market volatility head-on, offering actionable advice and strategies to thrive in an uncertain world. Watch to learn:

Why brands must double down on retention or fall behind.

The best way to handle subscription management apps.

Why “click-to-cancel” is good for merchants.

Speakers

Vijay Menon, Founder and President of Butter Payments
Vijay Menon
CEO and Founder, Butter
George DiGuido
VP of Growth, The Information
Edward Yip
Partner, Norwest
Kent Schacht
Founder, Sage Point Strategies

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Featured Resources

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The Athletic case study
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The Athletic drives millions in recovered revenue with Butter

The Athletic drives millions in recovered revenue with Butter
MasterClass case study
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MasterClass recovers 27% more revenue with Butter

MasterClass recovers 27% more revenue with Butter
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Guide /

7 ways to end failed payments & maximize recurring revenue

7 ways to end failed payments & maximize recurring revenue

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