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The Butter Team

Jun 30, 2023

Resources / Blog / Customer Retention

Video Series: Acquisition in the Game of Retention - Playing the Game in Easy Mode

The Butter Team

Jun 30, 2023

Your customers deserve Butter

Want to see what Butter can do for your revenue?

In a recent panel discussion, our very own Joey Rault, Head of revenue, joined Ron Shah, CEO and co-founder of Obvi, and Ankur Goyal, VP of Growth at Coterie, to share insights on optimizing customer value through a blend of acquisition and retention strategies. They emphasized segment-based personalization, focusing on basic customer information for significant gains, and highlighted the value of services like Coterie's "Vacation Pack." We dove into tactical personalization techniques such as dynamic name insertion and tailored post-purchase sequences, and cautioned against indiscriminate discount use, urging brands to differentiate between acquisition and retention strategies. Above all, we underscored the importance of simplicity and strategic focus for meaningful results in boosting Lifetime Value.

Watch the full discussion below!

The first frame of the video discussing acquisition and retention

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