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Butter merchants enhance their payment health, drive customer retention, and boost revenue with a 5%+ increase in ARR. And they start seeing results within the first 90 days.
How does it work? Our patent-pending payment tech uses a machine learning model to tailor recovery strategies to each subscription company’s unique needs. Our merchants recover more lost revenue due to accidental customer churn — 166%+.
Boost your ARR by 5% or more
Payment failures account for about 50% of customer churn, which we call “accidental churn.” Butter helps subscription companies minimize accidental churn by recovering more failed payments. On average, we outperform our users’ existing recovery strategies by 27.5% with up to a 10X increase in top line revenue.
That translates to:
- ~10% reduction in accidental churn1
- ~1x increase in LTV:CAC ratio1
- ~5% improvement in ARR
Care.com, Dr. Squatch, Speechify, and more use Butter to recover millions in revenue
Most customers see success within the first 90 days of using Butter — and they continue to see significant improvements across their first year.
- Perlego, a leading provider of subscription textbooks, increased recovered revenue by 30%.
- A leading edtech business recovered nearly $30M (~10% of their top line ARR).
- Simple, a nutrition app, increased revenue by 70% from recovered payments.
- A leading beauty box brand recovered $10M+.
- A successful mental health company recovered ~7% of top line ARR.
Within 8 months, a global eLearning merchant achieved:
- 24,000 recovered invoices per month
- $12 million in recovered AOV
- $30 million in recovered ARR
- 166%+ improvement in recovery rate
Butter optimizes your retry strategy for max recovered revenue
Traditional payment recovery solutions take a one-size-fits-all approach. Butter deploys our proprietary machine learning models to analyze every failed payment and determine the ideal timing for retrying the transaction.
Our custom solution is:
- Dynamic — Our model adjusts to every new transaction.
- Scalable — Transaction charges apply only when we recover your lost revenue.
- Easy to implement — Butter goes live within a week and without a single line of code. Plus, our integrations support most payment processors and subscription platforms.
