ABOUT

We’re on a mission to end accidental1 churn.

$90M+
revenue recovered
2M
subscription customers rescued
2.1B
transactions processed
2 hours
for Butter PSP API integration
1Also known as Involuntary or Passive churn

Subscription and e-commerce businesses leave money on the table

Butter is a payments technology platform that uniquely ensures legitimate payments don’t get falsely flagged as fraud or lost in an archaic payment ecosystem, saving customers 5% of their subscribers and $1M or more of annual revenue they lose today.

Our patented technology optimizes each and every payment for success by selecting specific times for approval in conjunction with exactly how best to present each one every time.

DID YOU KNOW?

Over 3 billion people worldwide are denied access to products and services due to accidental churn.

Accidental churn — legitimate payments failing — can total more than $443 billion in lost revenue per year.

Integrations built for the modern payments stack

Zero-Effort Integration
Pre-built no-code integrations with your existing payment service providers ready to go in hours, and we are adding new ones every month so don’t be shy and let us know how we can help.
ML & AI That Continuously Optimizes
The only payment technology that assigns each and every failed payment a specific time and configuration for success.
Keep Happy Customers
We work on top of your existing payment success systems to rescue a lot more subscribers.

Integrations built for the modern payments stack

Zero-Effort Integration
Pre-built no-code integrations with your existing payment service providers ready to go in hours, and we are adding new ones every month so don’t be shy and let us know how we can help.
ML & AI That Continuously Optimizes
The only payment technology that assigns each and every failed payment a specific time and configuration for success.
Keep Happy Customers
We work on top of your existing payment success systems to rescue a lot more subscribers.

Integrations built for the modern payments stack

Zero-Effort Integration
Pre-built no-code integrations with your existing payment service providers ready to go in hours, and we are adding new ones every month so don’t be shy and let us know how we can help.
ML & AI That Continuously Optimizes
The only payment technology that assigns each and every failed payment a specific time and configuration for success.
Keep Happy Customers
We work on top of your existing payment success systems to rescue a lot more subscribers.
Butter is proven with some of the world’s best subscription and e-commerce businesses

Our Story

Payments are the lifeblood of any economy, yet the system is old, creaky, and broken in so many ways. Vijay set out to end accidental churn once and for all, using Butter’s patented laser focused solution.
Come Work With Us

Vijay Menon

founder
Vijay became inspired by the power of payments technology focused to this purpose when traveling in Indonesia working for a company whose mission was expanding literacy and saw first hand how a broken payment system blocked access from so many deserving but unbanked people. In the process of solving this problem (thousands of people suddenly had access to books) he developed an approach that would result in the world’s leading core technology around payment authorization and recovery.

Learn how payment failures are affecting your business

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There’s more money hiding in the sofa than you think.

(Like $1M more)