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Butter Raises $22M to End Accidental Payment Churn

We're extremely proud to announce our Series A funding led by Norwest Venture Partners!

Why every subscription company needs a Payment Intelligence Platform

Payment Intelligence Platform can give subscription companies a 4+% lift in ARR

Butter raises $7M to end ‘accidental’ customer churn due to payment failure

Vijay Menon, a statistician by trade, began his career at Microsoft. “Every subscription company deals with this black hole,” he says.

Key macro trends driving the modern subscription economy

Consumer behavior has been transformed by the rise of e-commerce, though the payments systems infrastructure.

In the fight against fraud, you’re likely losing your best customers

At current growth rates, involuntary churn could cost more than $650 billion in five years, more than 10 times the lost revenue due to fraud.

Accidental Churn - What is it and what can you do about it?

5% of subscription customers are lost each year when legitimate payments fail, which totaled up to $440 billion in lost revenue in 2021.

Find out how Involuntary Churn is affecting your business.